THE 3 Secrets for Success

We’ve observed that our most successful credentialing clients do three things consistently

1

ANTICIPATE THE FUTURE

We actively track – and share with you – the key trends that are currently shaping the credentialing world. We’ll make sure your program is built for what’s coming down the road.

2

FOCUS ON THE CUSTOMER

Certifications, certificates, or micro-credentials? What you choose should be based on what best serves your customer (not what best serves your testing company). We can help you figure out what your customer really wants and then design (or redesign) a credential that meets these needs.

3

KNOW THE MARKET

Selecting the right business and marketing strategies for your market is essential. Otherwise, you’ll waste time and resources on the wrong tactics. That’s why we bring an objective (and agenda-free) perspective to present you with new options.

The Business of Certification

Named by the American Society of Association Executives (ASAE) as one of “Six Books You and Your Association Need”

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We are currently transitioning to a new publisher. During this time, The Business of Certification will be temporarily out of print. Please contact us at admin@knappinternational.com to be notified when the book becomes available.

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